I was super envious of famous Olympiads and musical performers when I was young. I looked up to them and remember thinking how lucky they were that they were so gifted, talented and rich.

I dreamed of being rich too but always thought it had to remain a dream because in my mind I was separate from these ‘talented’ people. They were in an exclusive club and I wasn't allowed in. I could only wish.

One day it occurred to me to ponder my line of thinking about these people. Why were they famous? What did they have that was so unique and was it really true that I didn’t possess it? 

It was a big ah-ha moment when I saw for the first time that the key element that set them apart from me and most everyone else that I knew wasn’t that they were so rare in the talents they possessed.

What made them rare (and rich) was that they didn’t give up. They simply put in the time, work and effort to show up and do what was required of them when they didn’t feel like it, when it felt hard, or when they were getting knocked down time after time. 

Being ‘rich’ — however you define it — is for everyone. Yes, that means you too. And it’s not so much about your gifts and talents because we ALL have those. It’s about believing in yourself and simply not giving up. That’s how you win. That’s how you get the lucky breaks. That’s how you rise up and become ‘famous’.

Being curious about our human potential started back in the days when I was that youngster full of dreams and I’ve never stopped. It’s become my life’s purpose to figure out the root of why we have a hard time believing we aren’t as gifted and talented as others and why we give up.

I have happily spent thousands and thousands of hours reading, researching, experimenting, and observing all of this stuff and the root keeps becoming more and more clear to me. 

The root of why we don't feel as gifted and talented as others resides in our minds.

We have never been taught about this most fascinating structure hidden inside of our heads and therefore us humans have inadvertently developed the wrong mind muscles. 

That’s the way I see the mind (our thoughts), like a group of muscles. Some mind muscles are big and strong while others are puny. 

And guess which mind muscles (thoughts) are typically Popeye sized? Scientists say that up to 70% of our thoughts are negative and focus on our perceived lack. 

Do you want to hear the super amazing news? YOU CAN CHANGE IT!

Part of the very important work I do is helping people shift out of this negative pattern. They atrophy the negative mind muscles they’ve inadvertently developed throughout their lifetime and learn how to build super strong, sexy, powerful, productive, hopeful, and action-oriented ones instead.

When you develop the right mind muscles your life takes off because you’re not stuck in those negative patterns that stall you out and create umpteen reasons why you’ll fail, why you’re not as good as your competitors, why you’ll never find the love of your life, etc., etc.

You are amazingly talented (beautiful, gifted, lovable, etc.) and the only thing keeping you from the riches you deserve (what’s your definition of that?) is believing in yourself and then doing what it takes to get there without having to listen to the mind noise that tries to make the process so damn hard.  

Wanna get rich? Develop strong and sexy mind muscles :) 

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